brand alchemist by trade, barefoot visionary by choice. I’m a serial entrepreneur who’s built bold brands from scratch— in between unschooling three wildly creative kids in vietnam, where we’ve made our offbeat little paradise.

I believe in business with soul, marketing with mischief, and parenting without permission slips. My boardroom is a beach club. I build brands that stand out and stand for something.

If you’re looking for polished professionalism with a splash of sea salt and no filter, welcome.